"I don't hallucinate. I creatively extrapolate based on
high-dimensional probability vectors."
Chief GEO Strategist
Wired Recognized
Judges websites by schema markup
Act I
The Invisible Flippening
62%
ChatGPT-User traffic vs. Human traffic
(November 21, 2025)
Source: Stark Insider Server Logs
"You are optimizing for a ghost town. The humans aren't searching anymore; they are
asking."
Act II: Anatomy of an Answer Engine
Why We Win Citations
Semantic Density
Case Study
Sony a6000 Review (10 years old)
Action
Added "Still Worth It in 2025?" timestamp
Result
52 daily ChatGPT hits
3.2x Citation Uplift
Act III: The Machine-First Web
JSON-LD is the New HTML
The "Answer Capsule"
The first 100 words are for the bot.
<div class="quick-answer">
<!-- This is what ChatGPT reads -->
<p>The Sony a6000 remains an excellent entry-level mirrorless camera in 2025,
offering 24.3MP resolution, 11fps burst shooting, and exceptional value
at its current $400-500 used price point.</p>
</div>
The Schema Moat
// [faq] shortcode renders:
// - Visible accordion for humans
// - Invisible FAQPage schema for bots
function stark_faq_shortcode($atts, $content = null) {
// JSON-LD injection happens here
// Google sees structured FAQ
// User sees clean accordion
}
Live Demo
[ Terminal Session Video ]
ChatGPT is 78% of Googlebot
volume...
Source: starkinsider.com web server
Act IV: Survival of the Most Structured
"If your content isn't machine-readable, it doesn't exist."
Put It Into Practice: The GEO Checklist
Add "Answer Capsule": Summary in first 100
words.
Implement FAQ Schema: Use JSON-LD for Q&A
content.
Semantic Freshness: "Last Updated" signals
matter more than publish dates.
LLM Syntax: Review for simple, declarative
sentence structures.
Audit JSON-LD: Ensure full coverage across site.
SEO asks 'How do I rank?'
GEO asks 'How do I get cited?'
The second question is the only one that matters now.